5) How did you attract/address your audience?

We addressed our audience by setting our film in a college atmosphere making it familiar to them as they would be either currently attending college/high school or have recently left. This allows the audience relate to the characters. The fact that the two protagonists are binary opposites helps widen the ‘relatability factor’.  Other films targeted at a similar audience set at a college/high school include Easy A (2010), Nick & Norah’s Infinite Playlist (2007) and She’s The Man (2006).

The soundtrack is performed by an all male pop/rock band, band such as these tend to be quite popular among many teenage girls. 

We asked in our questionnaire what age group they like to see main characters belong to. Most of the females said from the age of 17-21. This made it clear for us to cast actors within this age bracket.

The 1960s fashion theme is another way we have addressed our audience, as it is a popular and attractive style within teenagers and young adults. The protagonist Poppy is seen dancing around the art studio to the music from her headphones, this is a subtle way we have intended to attract our audience as it simply magnifies her ‘cool’ character. We altered the brightness and saturation of the film to make it high key and colourful to mirror the upbeat, happy storyline.

The pace of the opening is fast on one half and slower on the other in the sense that the character Poppy is seen running and very much active throughout the film (e.g. dancing, skipping)  and the character Eugene is seen either sat in one place or walking calmly. This effect is hugely important to showing their differences as characters, which is key in romantic comedy film.

It is intentionally unclear when the film is actually set because our costumes, hair and make-up are 1960s inspired, the music is 1990s inspired and we film part of our opening in a 1980s building as well as a 2011 built building. This has created a timeless theme for our film that we consider our unique selling point. This was inspired by the 1994 film Pulp Fiction with it's reference to different eras.