4) Who would be the audience for your media product?

From the results we collected from our audience questionnaire, we found that females from the age of 14-23 are the most common watchers of romantic comedy films, this proves why they are sometimes known as 'chick flicks'. From these results we know that they are our target audience. Their interests may include a taste for popular music (ranging in pop sub-genres of R&B, Rock and Folk) and popular fashion (including high-street and vintage). This is what inspired us to use 60s style costumes as it gives our film more of an exciting edge. Many girls of this age group would be into soap-opera shows such as EastEnders and Hollyoaks, as well as TV series such as Skins and 90210. All of these shows tend to have a number of attractive young males (sometimes known as 'eye-candy') which is a clear common interest for many females in that age bracket.

Our target audience would watch our film because it’s a film where the storyline could possibly be familiar with their lives. The characters are relatable and realistic so they will find some form of connection with at least one of the characters off back. In all films targeted at this type of audience, the cast are reasonably attractive to a wide number of viewers, this is part of the reason the actors were cast.